Tuesday, 21 August 2012
Thursday, 16 August 2012
FINAL EDITED TRANSCRIPT FOR ELEVATOR PRESENTATION
Please find the finalised and edited transcript for Team Synergy's Elevator Presentation below.
A large portion of the information contributed in the previous post had to be edited and summarised so as to fit into the Elevator Presentation. This is not to say that the information gathered was discarded, the time constraint did not allow for its inclusion at this time (i.e. it may appear in the report)
THE PROBLEM - KAI MARINI
As the built-environment in the 21st century becomes progressively more environmentally-conscious, there is an increasing trend for a number of buildings to embark on the transformational process of ‘going green’. (12 seconds)
While it’s all very well to have a building that is energy efficient, resource efficient and environmentally-friendly, there is just one problem: how will the general public be able to tell that a building has, in fact, ‘gone green’? (13 seconds)
The majority of green technology is often hidden within a building, and is seldom made the feature of the building. It is not obvious or visible to the untrained eye. (9 seconds)
In spite of this, Team Synergy believes that there is a way to clearly and visibly demonstrate to the untrained eye, that a building has in fact ‘gone green’, which not only demonstrates a sense of corporate environmental-responsibility, but is also cost-effective, profitable and viable. (16 seconds)
50 SECONDS
THE SOLUTION/THE IDEA - KIRSTY DOLLEY
Team Synergy, an urban development company, is in the business of transforming vacant urban spaces into high-functioning, visually-pleasing green areas within city centres (i.e. Cape Town CBD, Johannesburg etc.) (12 seconds)
Such urban spaces include: rooftops, balconies, alleyways and underutilized areas within the built environment, which serve as ideal platforms to implement and develop ‘green zones’. Our specific focus will be on ‘green-roofing’. (12 seconds)
Through the incorporation of specific plants which maximise oxygen expulsion and carbon dioxide in-take, and renewable resource technologies such as solar panels and water catchment within these ‘green zones’, the carbon footprint of the building will be reduced, while helping to transform the urban area in terms of both visual and functional aspects. (19 seconds)
These green zones are a clear visual representation to the untrained eye that a building has in fact gone ‘green’. These buildings are more likely to receive greater recognition and praise, and generate more desirable socio-economic rewards than their ‘non-green’ counterparts. (14 seconds)
57 SECONDS
57 SECONDS
PROFITABILITY - JUSTIN COMMERFORD
Team Synergy’s unique concept of ‘green-roofing’ is not only profitable for investors, but also profitable for clients. (7 seconds)
From a clients perspective, apart from the architectural enhancements, recreational opportunities and “personal advertising” that can be seen as an investment for the business, green roofing is more cost-effective in the long run, reduces energy use for cooling and heating, and facilitates enhanced storm water management and water quality – thus reducing maintenance costs, not to mention large savings in energy-use expenses through the incorporation of solar panels and solar geysers. (25 seconds)
From a clients perspective, apart from the architectural enhancements, recreational opportunities and “personal advertising” that can be seen as an investment for the business, green roofing is more cost-effective in the long run, reduces energy use for cooling and heating, and facilitates enhanced storm water management and water quality – thus reducing maintenance costs, not to mention large savings in energy-use expenses through the incorporation of solar panels and solar geysers. (25 seconds)
From an investors point of view, our company should be profitable. Clients would be charged directly for all the equipment and plants installed, and on top of that charged for labour. There is very little risk involved. Our company is in a market that is highly in demand, and our green roofing is our own sense of advertising, and something we can see easily becoming a trend, leading to further business. (22 seconds)
54 SECONDS
Is ‘Green-Roofing’ a trend that will carry on to develop, grow and spread, or is it just a fad? This is an important consideration, since it will determine whether our products and services will be demanded in future. (10 seconds)
Given the shift to a “Think And Act Green” mentality, the world is going through a renaissance of how people think about the future which boosts demand for our product and service of ‘green-roofing’. (10 seconds)
The South African Bureau of Standards also requires buildings to have green elements implemented into the construction and operational practices of such buildings, and so legislation is in support of our idea. (11 seconds)
South Africa has yet to catch onto the ‘green-roofing’ trend to the same degree as has been seen in New York City and Sydney, amongst others. This means there is immense scope for our idea to be implemented in South Africa. (10 seconds)
Our concept is indicative of an aesthetically-pleasing, environmentally-friendly, recognition-attracting and financially-profitable end result. Our concept is a winner, and requires your investment to become an eventuality.(14 seconds)
55 SECONDS
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Wednesday, 15 August 2012
INDIVIDUAL PARTS TO BE INCLUDED IN THE ELEVATOR PRESENTATION
Team Synergy convened today for a brief meeting at 11am in which it was decided that the Elevator Presentation would take on a 'four-pronged' approach, with the individual members of Team Synergy dealing with one factor each in the Elevator Presentation.
The factors to be included in the Elevator Presentation, and the members of Team Synergy tasked with dealing with them are as follows:
1) Presenting a Problem which requires a solution - Kai Marini
(i.e. the necessity for green buildings and the need to tangibly/visibly illustrate that a building has 'gone green')
2) Presenting the Solution to the problem posed - Kirsty Dolley
(i.e. the idea to provide a rooftop gardening service which transforms rooftops into 'green zones' so as to visibly illustrate that a building has in fact 'gone green')
3) Profitability of the Idea - Justin Commerford
(i.e. listing the ways and means our idea will be a profitable venture to the potential funder as his/her primary concern will be the money/return that can be made)
4) Viability of the Idea - James Jacoby
(i.e. identifying the ways in which our idea is viable and easily implemented, with due consideration for our target market)
Each team member is to forward their individual contributions (to be included in the elevator presentation) by commenting on this post.
Thereafter, these individual posts/parts will be combined to create a 3 minute presentation of our idea, incorporating all of the factors mentioned above.
The factors to be included in the Elevator Presentation, and the members of Team Synergy tasked with dealing with them are as follows:
1) Presenting a Problem which requires a solution - Kai Marini
(i.e. the necessity for green buildings and the need to tangibly/visibly illustrate that a building has 'gone green')
2) Presenting the Solution to the problem posed - Kirsty Dolley
(i.e. the idea to provide a rooftop gardening service which transforms rooftops into 'green zones' so as to visibly illustrate that a building has in fact 'gone green')
3) Profitability of the Idea - Justin Commerford
(i.e. listing the ways and means our idea will be a profitable venture to the potential funder as his/her primary concern will be the money/return that can be made)
4) Viability of the Idea - James Jacoby
(i.e. identifying the ways in which our idea is viable and easily implemented, with due consideration for our target market)
Each team member is to forward their individual contributions (to be included in the elevator presentation) by commenting on this post.
Thereafter, these individual posts/parts will be combined to create a 3 minute presentation of our idea, incorporating all of the factors mentioned above.
Tuesday, 14 August 2012
ELEVATOR PRESENTATION IDEA CONTRIBUTIONS
Attention Team Synergy:
As you know, we need to prepare a three-minute video which promotes our business idea in the form of an ‘elevator presentation’, which we will ‘pitch’ to a potential funder (i.e. a venture capitalist).
It needs to be inspiring, catchy, professional and illustrate the uniqueness and overall viability of our venture.
With that being said, we'll each contribute to this task by suggesting what we believe is relevant to include in the elevator presentation. As such, kindly comment on this post with your thoughts and ideas, and feel free to build on the ideas of others by replying to or commenting on what your colleagues have said.
Monday, 6 August 2012
Welcome
syn·er·gy
noun
1. the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements; synergism.
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Welcome to Team Synergy's official blogsite.
Team Synergy consists of four UCT Second Year BSc Property Studies students currently enrolled in the CON1020S Course - Management & Enterprise:
Justin Commerford, Kirsty Dolley, James Jacoby and Kai Marini.
This site will serve as a means of tracking Team Synergy's progress as we begin the process of creating a unique business concept tailored specifically for the Built Environment.
We encourage you to track our progress and join us as we embark on this creative journey.
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