Attention Team Synergy:
As you know, we need to prepare a three-minute video which promotes our business idea in the form of an ‘elevator presentation’, which we will ‘pitch’ to a potential funder (i.e. a venture capitalist).
It needs to be inspiring, catchy, professional and illustrate the uniqueness and overall viability of our venture.
With that being said, we'll each contribute to this task by suggesting what we believe is relevant to include in the elevator presentation. As such, kindly comment on this post with your thoughts and ideas, and feel free to build on the ideas of others by replying to or commenting on what your colleagues have said.
Sup guys
ReplyDeleteMy section in the preparation so far was meant to be the PEST analysis, but Mr.Marks said that is not really necessary at this stage of the assignment for the Elevator presentation.
So I thought I would replace it with Fact and statistics that we could litter our presentation with, to draw possible investors in and put things in perspective. And possible reasons for rooftop gardening, which I’m sure, we can separate from the “problem” and “solution” section.
Here we go…
Besides the decorative benefit, roof plantings may provide food, temperature control, hydrological benefits, architectural enhancement, habitats or corridors for wildlife, and recreational opportunities.
Plants have the ability to reduce the overall heat absorption of the building which then reduces energy consumption. "The primary cause of heat build-up in cities is insulation, the absorption of solar radiation by roads and buildings in the city and the storage of this heat in the building material and its subsequent re-radiation. Plant surfaces however, as a result of transpiration, do not rise more than 4–5 °C above the ambient and are sometimes cooler.”
“If widely adopted, rooftop gardens could reduce the urban heat island, which would decrease smog episodes, problems associated with heat stress and further lower energy consumption.”
Aside for rooftop gardens providing resistance to thermal radiation, rooftop gardens are also beneficial in reducing rain run off. A roof garden can delay run off; reduce the rate and volume of run off.
If all rooftops in an urban area with a population of about one million (roughly the size of Adelaide or Detroit), grew these rooftop gardens, it would be equivalent to eliminating a year’s worth of carbon dioxide emitted by 10,000 large cars and trucks, say the scientists, based in Michigan.
It was calculated that "the temperature in Tokyo could be lowered by 0.11–0.84 °C if 50% of all available rooftop space were planted with greenery. This would lead to a savings of approximately $1.2 million USD per day in the city's electricity bill."
Singapore is very active in green urban development. When surveyed, 80% of Singapore residents voted for more roof gardens to be implemented in the city's plans.
I have a whole lot more info, with picture and graphs we can put together tomorrow for the presentation
Our idea pertains to 'green buildings' by means of planting rooftop gardens and incorporating solar panels on the rooftops of existing buildings.
ReplyDeleteI think its important to define what a green building actually is, so as to contexualise our idea for the potential investor:
A green building is a building which is energy efficient, resource efficient and environmentally responsible. It incorporates design, construction and operational practices that significantly reduce or eliminate the negative impact of development on the environment and occupants.
Additionally, its also important to list some of the benefits of 'going green' from a financial standpoint since the potential investor's primary concern will be how much return can be made.
Here are some bulleted benefits of green buildings:
• Operating Costs for Green Building work out to be cheaper in the long-run and produce savings far greater than the intial investment down-the-line
• Green Buildings improve productivity – healthy and comfortable occupants in a building are more productive, and so increased productivity results in increased profits and efficiency (time is money)
• Green Buildings have a Higher Market Value than their counterparts, with the value stemming from prospective buyers knowing that their utility and maintenance costs will be lower than non-green buildings
• There are significant Tax Benefits for Green Buildings as the government wishes to promote ‘sustainable development’
All of these translate to finanical gain for the investor and should be stressed if we are to convince the investor to buy into our idea.
Sorry something I mentioned in my thing that can add on to yours is also the certification of the Green Star rating by the GBCSA. 4-Stars signifies 'Best Practice', 5-Stars recognises 'South African Excellence' and 6-Stars (highest) which recognises 'World Leadership'. Quite nice titles to have on your company's record.
DeleteHi Guys
ReplyDeleteMy section was a brief description of the idea:
‘Rooftop Gardens’ is an urban development company, which specializes in transforming vacant urban space into high functioning green areas within city centers ie Cape Town CBD, Johannesburg etc.
Urban spaces such as rooftops, balconies, alleyways and underutilized areas within the built environment are ideal platforms to implement and develop green zones.
Developing these areas into green zones will not only help reduce the carbon footprint of the respective buildings, but also enhance the entire city area in terms of both visual and functional aspects.
Introducing renewable resource technologies such as solar panels will further decrease the carbon footprint of the respective buildings while effectively utilizing the available space.
My job was to deal with our target market and who might be interested in our idea.
ReplyDeleteThe market that we are trying to reach is mainly big brand businesses that are willing to cut costs and join in on the sustainable development ride. There is also the privilege of receiving a Green Star rating, assessed by the Green Building Council of South Africa (GBCSA) which undoubtedly boosts the reputation and image of the business. Our focus doesn't have to just be big-brand businesses but any business putting up a high-rise or fairly broad building. It may also be an idea to track down new projects such a new Century City or a new Sandton, and work in tandem with the developers to create these rooftop gardens for the soon-to-be mass developed areas.
It is a common trend in high-rise buildings in countries like America, England and Canada to adopt green roofs and it won’t be long until South Africa catches onto this long, ongoing trend. Mixed with the fact that it is aesthetically pleasing, a need for future development in the world, and that getting a ranking in the Green Star certification is falling into fashion, we believe that the demand for green building, more specifically economical rooftop gardens, will increase drastically in the near future.
Here are three buildings that are the pioneers of South African Green Building, and what they all had in common, were rooftop gardens. This is only 3 of many more buildings in South Africa recently and currently being developed. (There are pictures that go with the titles)
1)Aurecon office building, Century City, Cape Town; first 5-Star rating in South Africa.
2)Department of Public Works, Ixopo, Kwa-Zulu Natal; first 5-Star provincial government building.
3)Vodacom’s new Innovation Centre, Midrand, Johannesburg; South Africa’s and Africa’s first and only 6-Star rating building!